Conversion Rate Optimization (CRO) in Ecommerce is a misleading term.

Why?

Because when doing CRO in Ecommerce, you shouldn’t focus solely on conversion rate.

That’s why I prefer Ecommerce Optimization as a broader term that highlights that conversion rate is not everything when conducting A/B or multivariate testing in online stores.

What other metrics should we consider when doing Ecommerce Optimization?

How can you improve your bottom line with testing other important metrics?

Take some time, have a read and tell me what you think in the comments below.
Source: Growth Hackers