Developing a new mobile product is no simple task. You have to deal with a highly saturated (and ever-growing) mobile app ecosystem in which millions of apps and games are already available in the App Store and Google Play. Not to mention the complicated process of development that involves a multitude of decisions, risks, and unknowns.

So, how do companies gain a competitive advantage and identify which ideas will (or won’t) be successful in the market before investing valuable time and resources into development?

It’s the first stage in the pre-launch process, and it’s called concept testing. Our latest post unpacks this activity and discusses how you can leverage it effectively in your app store optimization (ASO) efforts.
Source: Growth Hackers