Google AdWords Emojis Bidding: Is It Fact Or Fiction?

Many marketers have been discussing if Google AdWords emoji bidding is actually a real thing or just a rumor going around. We’ve done some investigating and put together a thorough overview of our findings, so you can stay on top of what’s going on and...

The Right Way To Do In-App Notifications

In-app notifications are messages sent to a user while he/she is active in your app. When done right, they show a higher efficiency of engagement over other methods like Push Notifications, SMS or Email. That said, creating visually pleasing in-app notifications with...

Why you need 2x content not 10x content

The idea that you should make content that’s significantly better than other content out there is a common industry trope. However, it’s not necessarily true — because that’s a tactic, not a strategy. This post describes how to use 2x content...

Why you need 2x content not 10x content

The idea that you should make content that’s significantly better than other content out there is a common industry trope. However, it’s not necessarily true — because that’s a tactic, not a strategy. This post describes how to use 2x content...

Building a Cross-Functional Growth Team at Capital One

At GrowthHackers we get a lot of questions from teams getting started in cross-functional, customer-centric growth. Who should be on the growth team? Who should the growth team report to? How do we get buy-in across the team? How do we know where to focus our...

Building a Cross-Functional Growth Team at Capital One

At GrowthHackers we get a lot of questions from teams getting started in cross-functional, customer-centric growth. Who should be on the growth team? Who should the growth team report to? How do we get buy-in across the team? How do we know where to focus our...