7 Ecommerce Average Order Value Statistics (Updated 2018)

Average order value is one of the most central metrics for ecommerce stores seeking to grow their revenue. Along with ecommerce conversion rate and customer lifetime value, it forms one of the “big three” of ecommerce optimization. But it’s often difficult figuring...

65+ Email Statistics to Drive Your Strategy

Let’s be real for a minute: you could do very well using only email for your business. No social media or guest blogging. No conferences or events. Just email. It’s that good. And while you probably won’t – and shouldn’t -– forgo all other channels and tactics, We’ve...

The 6 SaaS Growth Metrics that Matter

Growth isn’t easy, regardless of what kind of business you’re running. SaaS companies have the added complication of needing to sustain that growth over a long time. The key metrics for SaaS founders to understand, then, are all centered around generating...

Simplifying Complex User Onboarding for Mobile

While there’s no silver bullet for mobile onboarding, there are a few simple strategies you can steal from the top mobile apps to tame the complexity of your mobile app onboarding. We also explore why mobile onboarding is different from desktop onboarding and...