How Uber Acquire New Users Through Digital Marketing

I spoke with Kevin Heung who is Head of Digital Marketing at Uber. We discussed paid search, paid social, display, content marketing, organic social and search. Our conversation switches between Uber Rides and Uber Eats. Both are different marketplaces with their own...

How to Grow Your eCommerce Business Internationally

$4.479 Trillion… That’s how much eMarketer estimates the worldwide eCommerce sales will reach by 2021. And the majority of growth happens OUTSIDE of the U.S. If you have a saturated local/national market, then it might be the right time to expand into...

I Wish I Never Built a Personal Brand

Some of you who are reading this know who I am. And many of you don’t. So, for those of you who don’t… My name is Neil Patel, and I am the co-founder of an ad agency called Neil Patel Digital. I’ve also co-founded a few marketing technology companies. I blog about...

I Wish I Never Built a Personal Brand

Some of you who are reading this know who I am. And many of you don’t. So, for those of you who don’t… My name is Neil Patel, and I am the co-founder of an ad agency called Neil Patel Digital. I’ve also co-founded a few marketing technology companies. I blog about...