Neha Singh is the Director of Marketing at BevSpot, a Boston-based company that builds online technology solutions for the food and beverage industry. She is also the CMO of Learn Bhangra, a dance and fitness company focused on bringing Bhangra to everyone. Her goal at every company is to generate brand awareness and convert interest into pipeline.
Prior to BevSpot, she was the head of Business Marketing at Jana, a mobile advertising company focused on emerging markets. With $330 billion mobile advertising dollars expected to be spent in emerging markets by 2020, Neha believes it’s crucial for marketers to understand these markets and expand their strategies accordingly.
She started her career in the non-profit sector, but soon switched to the digital advertising space as a B2B marketer for Undertone. She shifted agency side to OMD and served as the Marketing Sciences lead for FedEx providing actionable insights to influence their multi-channel marketing strategy.
Whether it’s advertising in emerging markets, building relationships between Sales and Marketing, or utilizing data to back up marketing moves, Neha is up to chat about everything marketing.
For somewhat interesting thoughts, rants, and epiphanies, you can follow Neha on Twitter: @nehaksingh
She will be live on Dec 7 starting at 930 AM PT for one and a half hours during which she will answer as many questions as possible.
Source: Growth Hackers