Lately, I’ve been exploring the idea that churn often follows the user journey, and that there are predictable danger zones (i.e. moments of decision) that can easily lead to churn.

But it can be a tricky topic to explain in words– so I made it visual.

To help simplify this concept, I made a handy infographic to guide you from the initial lead to the long-term customer.

Let me know what you think!
Source: Growth Hackers