Here’s why hiring a content marketer is so hard:
For content marketing to be effective for a company, a content marketer needs to get a lot of things right. They need to be able to produce articles on topics that will attract your target customer, they need to be able to drive the right traffic to the content your produce, and they need to be able to convert that traffic into customers.
On top of that, you need someone who understands SEO and how to drive long term organic traffic, someone who can look inside analytics and make sense of what’s going on, report results to your management team, and manage a team of writers.
So at the end of the day, you’re essentially looking for a unicorn.
Source: Growth Hackers