The more focused you are on building authentic relationships with your customers, the better off your business will be.

Of course, now the question becomes:

How, exactly, can you build these relationships in the first place?

The answer:

Relationship marketing.

In this article, you’ll learn what relationship marketing is, the different “levels” of relationship marketing, and the fundamental principles of building authentic relationships with each and every one of your customers.
Source: Growth Hackers