Black Friday simply isn’t what it used to be for many retail brands.

Online businesses are being squeezed by giants like Amazon, while brick and mortar stores are seeing their quietest Black Fridays ever with mass migration to ecommerce.

Consumers have been conditioned to expect discounted sales 365 days a year, meaning standard deals on Black Friday are no longer enough. And leaving retailers having to slash prices just to keep up.

Not convinced? Here’s an infographic we put together covering six reasons you might want to think twice about Black Friday:
Source: Growth Hackers