We’ve defined customer centricity as “a way of doing business so that every team and department foster a positive customer experience, at every stage of the customer journey.”

But despite this definition, customer centricity is one of those “you know it when you see it” sort of things.

We’ve all heard the classic examples of Apple, Amazon, Zappos, and Southwest Airlines, and how their customer focus helped them create brand new categories. But are there other customer-centric companies that we can study and learn from?

As it turns out, yes. In this piece, we’ll dive deeper into five brands that are not only customer-centric, but whose focus on the customer helped them break into incredibly competitive, established industries.
Source: Growth Hackers