Why growth is getting hard(er)

Growth is getting more challenging. Andrew Chen’s latest post looks at several trends in tech, and what they mean for growth, including: – Mobile platform consolidation – Competition on paid channels – Banner blindness = shitty clickthroughs...

Marketing Mix Is Key To A Successful Marketing Plan

When it comes down to the absolute basics, marketing is all about one thing – getting the right offer in front of the right person at exactly the right moment. To be effective in getting your message to reach your target audience, there are several strategic questions...