Stop Targeting Keywords and Start Targeting Customers

For years we’ve all been taught that the first step to creating content that ranks is to target keywords. For years, the ability to rank high in SERPs seemed to rely heavily on two things. First, pick keywords that are high traffic and low competition. Then, practice...

Devastating SEO fails from the front lines

Jenny Halasz: “I was expecting 100% of their pages to be dropped from the Google index.” Murphy’s law applies to SEO too: things will go wrong. We’ve asked industry leading SEO specialists for the juiciest SEO fails they witnessed (one person wanted...

Are we, as marketers, measuring the wrong things?

While we all use a myriad of tools to both execute on and track performance, we all have one thing in common–Google Analytics. GA is our way of validating the data we see in all of our other tools, am I right? With this in mind, I put together a report recently (based...